WE’RE HIRING
About
The O'Neil Project is a growing digital marketing agency dedicated to delivering top-tier marketing solutions to prominent clients in hospitality and retail. With a small, close-knit team, we are passionate about driving impactful campaigns for our clients. We’re looking for a highly skilled Digital Marketing & Social Media Specialist to help us expand our reach and optimise our clients strategies across multiple digital channels. Our portfolio includes the likes of The Sir George Jugiong, Balcony Bar & Oyster Co. in Byron Bay, Briars Inn in Burradoo and more.
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Salary Negotiable based on Applicant. Part-time or Full-Time Available | Remote
Position Overview
The Digital Marketing & Social Media Specialist will play a pivotal role in shaping the agency’s growth. This role requires a highly skilled, hands-on person who is comfortable wearing multiple hats and excels in creating and implementing in-depth digital marketing strategies. You’ll develop, execute and manage targeted campaigns that drive engagement, increase brand visibility, and generate leads for our clients.
Key Responsibilities
Campaign Strategy & Execution
Develop, implement, and optimise Facebook and Google Ads campaigns with a focus on maximising ROI.
Analyse client business goals to design custom digital marketing strategies that drive measurable results.
Utilise data analytics to assess campaign performance and make data-driven adjustments.
Content Creation & Social Media Management
Create engaging, brand-aligned content for various social media platforms (Facebook, Instagram, LinkedIn, etc.).
Manage content calendars, ensuring consistent posting and community engagement.
Develop visual and written content for organic and paid campaigns.
Email Marketing & Automation
Plan and execute email marketing strategies, including segmentation, automation, and A/B testing.
Design email workflows that enhance the customer journey and increase conversion rates.
Measure and report on email performance metrics to optimise future campaigns.
Client Communication & Reporting
Provide clear and consistent updates on campaign progress, performance, and recommendations.
Prepare monthly reports that highlight successes, challenges, and actionable insights.
Act as a trusted advisor, offering strategic guidance to clients and internal stakeholders.
SEO & Web Analytics
Perform keyword research and implement SEO best practices to improve organic reach.
Utilise tools like Google Analytics to track and report on website traffic and user behaviour.
Collaborate on website optimisations to improve UX and increase lead generation.
Qualifications
3+ years of experience in digital marketing, with a proven track record of managing social media, Facebook Ads, and Google Ads campaigns.
Proficiency in content creation, social media platforms and email marketing software.
Strong analytical skills with experience using Google Analytics, Facebook Insights and other tracking tools.
Excellent communication and project management skills, with the ability to work independently and as part of a team.
Experience with clients in the hospitality or retail industry is a plus.
Why Join Us?
Opportunity to make a direct impact in a growing agency.
Work with exciting clients in a dynamic and creative industry.
Remote and flexible work hours
If you’re ready to bring your digital marketing expertise to an agency poised for expansion, we’d love to hear from you!
If this sounds like you, please send an expression of interest with an attached resume through to rosie@theoneilproject.com.au .
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We’re looking for a talented Web Designer with a strong graphics background to join our growing digital marketing agency. This role is ideal for a creative and detail-oriented designer who can manage the design and development of client websites, from brand-new builds to full refreshes.
Open to applicants on a casual, part-time or full-time basis.
Email rosie@theoneilproject.com.au.
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We’re looking for talented and creative Content Creators to join our team on a sub-contract or casual basis. If you have a knack for storytelling, a strong visual eye, and the ability to create engaging digital content for a range of brands, we’d love to hear from you!
What You’ll Do:
Create high-quality content for social media, websites, and digital campaigns.
Develop short-form videos, reels, photography, and graphics tailored to each client’s brand.
Work across hospitality, retail, and lifestyle brands, bringing their stories to life.
Edit and optimise content for various platforms, ensuring brand consistency.
Stay up to date with trends to produce fresh, engaging content.
What We’re Looking For:
Experience in content creation, social media marketing, or digital storytelling.
Proficiency in Canva, Adobe Creative Suite, CapCut, or similar tools.
Ability to film, edit, and produce short-form video content.
Strong understanding of Instagram, TikTok, Facebook, and other digital platforms.
A proactive, adaptable, and self-motivated approach to work.
This role is flexible and project-based, perfect for freelancers or creatives looking to expand their portfolio while working with an innovative marketing agency.
Email rosie@theoneilproject.com.au
Our team is growing, we’d love to hear from you.
We're always eager to connect with talented individuals who believe they can make a difference. If you have skills and a passion for digital marketing that you think can contribute to our mission, we'd love to hear from you!